Promotional Rights
Promotional rights cover music usage in promotional contexts — radio promos, trailers, marketing reels, in-house DSP playlists, and label-funded marketing. Some uses fall under PRO blanket licensing; others require negotiated promo clearances.
Trailer music is typically licensed via specialty trailer-music libraries (e.g. Two Steps From Hell).
Radio promo music often uses cleared library music to avoid royalty triggers.
DSP editorial team promo placements (Spotify Today's Top Hits, Apple Music New Music Daily) do not pay a separate fee — they're considered organic promotion.
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